5600K → 4200K
seeds. ALL of them.
The Art of Slow
A heritage cookbook celebrating 60 years of slow-cooked family recipes. Publisher needed a cover that felt like Sunday morning — warm, unhurried, deeply appetizing.
Cover selected from 6 finalist options. Print run: 85,000 copies. Featured in Publishers Weekly spring preview.
The Stack
Hero shots for a national fast-food rebrand. Every burger had to look like the best burger you've ever seen — structurally perfect, glistening, impossible to ignore at highway scale.
Campaign ran across 14 states. OOH placements in Times Square and 8 major metro markets. Sales lift: 18% in launch quarter.
Seasonal Menu Launch
New executive chef, new identity. Eight signature dishes for Ora's spring menu — each one had to carry the weight of a rebrand and communicate fine-dining ambition without feeling precious.
Menu photography used across print, digital, and in-restaurant display. Reservation waitlist grew 340% in the month following launch.
Origin Story
A premium olive oil brand repositioning from grocery shelf to luxury gift. Stills for a TV spot and print campaign — the oil had to look alive, golden, almost architectural.
Campaign won a Clio Award for food photography. Brand repositioned to premium retail. Revenue up 67% post-campaign.
Fire & Patience
An 18-page feature on open-fire cooking techniques from three continents. Each dish had to feel like it was still breathing — smoke, char, heat — captured in a single still frame.
Feature became Saveur's most-shared editorial of 2024. Two images nominated for IACP photography awards. Reprint in 4 international editions.
PLATEThe calendar
has room.
Does yours?
Cookbook covers, national campaign hero shots, restaurant menu launches. Three days' notice for editorial. Three weeks for broadcast. Rate sheet on request.
